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The East Ayrshire Gift Card Turns Five - Celebrating Five Years of Supporting Local..
East Ayrshire Council is proud to mark the 5th anniversary of the East Ayrshire Gift Card, a local initiative that has transformed the way residents shop, dine, and experience their communities. Since its launch in August 2020, the gift card has become a cornerstone of local economic support, with over 230 businesses now registered to accept it—from independent boutiques and cafes to leisure centres and national retailers
To celebrate this milestone, the Council is rolling out a series of exciting campaigns across social media, including on the East Ayrshire Gift Card Facebook page, where residents can find updates, stories, and ways to get involved.
The Great East Ayrshire Gift Card Giveaway
In partnership with the Kilmarnock Business Association and the Cumnock Business Association, East Ayrshire Council is launching the Great East Ayrshire Gift Card Giveaway—a two-week competition designed to reward customers and boost local business engagement.
Participating businesses will receive a bundle of promotional materials, including gift cards with QR codes. Customers who scan these cards will instantly find out if they’ve won one of the fantastic prizes:
- 1 x £300 East Ayrshire Gift Card
- 20 x £20 East Ayrshire Gift Cards
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Complimentary free postage on selected gift card purchases
This initiative not only celebrates the success of the gift card programme but also reinforces the Council’s commitment to supporting local businesses and encouraging community wealth building.
Find out more here: The Great East Ayrshire Gift Card giveaway competition | East Ayrshire Gift Card | Engagement East Ayrshire
Social Media Support for Businesses
To help businesses make the most of the campaign, East Ayrshire Council has created custom social media content for every registered business. These assets are designed to help promote participation in the giveaway and drive customer engagement.
Businesses are asked to submit their contact details via a short survey so the Council can send them their tailored content. Join our mailing list and receive your free customised promotional materials here: Join for our mailing list! | Engagement East Ayrshire
A Proven Success Story
The East Ayrshire Gift Card has been widely praised by local businesses and residents alike. It operates as a closed-loop Mastercard, ensuring that money spent stays within the community
The initiative has been so successful that it has been replicated across Scotland, with East Ayrshire Council and the Kilmarnock Business Association receiving the Judges’ Special Award at the Scotland Loves Local Awards in 2021
As we celebrate five years of local impact, East Ayrshire Council invites everyone to take part in the festivities, support local businesses, and continue making East Ayrshire a vibrant place to live, work, and shop.
Not registered to accept the gift card yet? Any business in East Ayrshire that has a merchant terminal can sign up to accept the gift card – it is FREE to be part of the programme and you can sign up here: Registration Form


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This Christmas, make employee gifting easy, meaningful, and impactful with the East Ayrshire Gift Card!
Are you looking for a corporate gift that’s flexible, practical, and aligned with your values? The East Ayrshire Gift Card checks every box. Here’s why it’s a standout choice for your holiday gifting:
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Flexible and Personal: Recipients can choose how to spend, from well-loved big brands to their favourite local businesses, making it a gift that truly suits everyone.
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Employee Recognition: Show your team you care by giving a gift that reflects appreciation and thoughtfulness, allowing them the freedom to pick something they’ll love.
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Support Local Communities: Every card used in East Ayrshire directly benefits local shops, cafes, and service providers, helping your business support the local economy during the busiest season of the year.
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Simple and Streamlined: No more guessing or last-minute scrambling – the East Ayrshire Gift Card is an easy, impactful choice that shows you value both your team and your community.
Available as both a physical and digital card it is the one stop shop to show your appreciation this Christmas, make a lasting impression this holiday season with the gift that keeps on giving.
Interested in placing your corporate order today?
Get in touch by contacting us at towncentreregeneration@east-ayrshire.go.uk and find out how we can support you.
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East Ayrshire Gift Card goes digital.
We’re excited to announce that the East Ayrshire Gift Card is now available digitally, making it even easier for customers to shop local and support businesses like yours! With the East Ayrshire Gift Card now available as a physical or digital card, it is the perfect, last-minute gift for any occasion. Add it to your Google or Apple Wallet and enjoy the convenience of using it on the go at your favourite local spots!
To help your business take full advantage of this new feature, we've introduced our new Resource Hub, offering everything you need to boost engagement and sales.
Introducing Our New Resource Hub
Designed to connect and empower businesses like yours, whether you're new to the programme or already participating, the Resource Hub is here to support your growth and success. Including:
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Free social media assets to promote the gift card.
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News on the latest campaigns.
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Forums and idea sections to connect with other local businesses.
- An FAQ section and helpful links to support your success.
Ready to get started?
Learn more about the programme or purchase your own
East Ayrshire Gift Card today.